I almost had this happen once and I never went from fully asleep to fully awake this quickly. I’m talking about full awareness of everything that almost happened. If we could somehow harness this power, we could eliminate all the time we waste being half-asleep in the morning. But Big Caffeine would never let that happen.

I’ve been wondering for a while where the point of diminishing returns is. Surely, at some point, ads become aggressive enough to have an adverse effect on advertisers?

The alarm clocks inside better say ‘Hey, you. You’re finally awake.’