• Jhex@lemmy.world
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    3 months ago

    There’s a huge market for small ass trucks, no one is catering to it

    Absolutely correct. The American car makers keep on saying “we only want big trucks” but that is complete BS, there is plenty of demand for smaller trucks which is why they have lobbied the gov to all but ban any possible import

    The benefit of simplicity is that it makes it simpler for another manufacturer to pick up the slack.

    While this is true in theory, in practice it rarely shows up. If these trucks do deliver a good, simple experience at $25K, others would not be able to just copy it and catch up. It would be easier for any of the big guys to just buy the company.

    If the company is not for sale, then they would have the monopoly on small trucks and thus, freedom to enshitify