That’s a pretty chill thing to say if you’re among chill people.

but then, if they were chill you wouldn’t need to say it at all.

They want the internet to be as cable, radio, and books before it. It just took longer because of the complexity of the systems. They can’t stand that people for about 20 years had the means to educate themselves and they’ve been fighting to censor it since at least 2012. The problem is that now the tech bros are on board. Before they still had enough idealist types internally to keep them pushing back.

It was only a matter of time. having been raised in the free and open internet it really breaks my heart.

The problem is that everyone’s internet experience is very different these days. Your friends might be boring and actually have nothing in their lives that need compartmentalized/obfuscated. It’s unlikely but not impossible.

The easiest way to demonstrate the problem would be when they show you something on an unprotected device you note the ads and give them shit for it. Those ads are likely targeted, and so your jabs would be targeted and personal too. Then point out that those ads are tied to THEM. Just ask every time, “have you been looking at X? Gross dude.” It doesn’t matter what it is. It’s the point that they are uncomfortable with your guess and it’s an opening to explain that, yeah it’s not just those ads buddy.

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It’s not a blank screen. It’s a canvas. You just don’t know how to paint.