cross-posted from: https://lemmy.ml/post/49263187
Tim Sweeney claims it’s a “Scarlet Letter” which makes players “try to kill the game”
Epic Games CEO Tim Sweeney has criticised rival Valve for forcing studios to disclose when they use AI in game development.
Epic recently showed how it was integrating AI into Unreal Engine 6.
Time Sweeney said:
“If you want to launch a game, and get it as widely publicized as possible, you’ve got to put it on Steam so people can wish list it, and if you want to play it on Steam, then you have to get this Scarlet Letter of AI attached to your product, and now there is a hater community trying to kill the game.
“I think it’s really irresponsible of Valve. They shouldn’t do it, because it makes it much, much, much harder for a game developer to have a chance of success. You have to choose from either not using tools that can make you way more productive, and probably failing due to competition that does.”
Which is totally ignoring the factor that the user should know about the purchase it makes and be able to decide for themselves. Transparency for the player is not a bad thing.
Fuck you Tim Sweeney. Valve is right for putting that info up so people can make informed purchases.
Transparency so customers can make informed decisions is “irresponsible”? What a garbage take.
If using AI is a “scarlet letter” that makes people hate your game then don’t use it?! The willful ignorance to customer preference is staggering.
The same people unironically: let the free market decide
let the free market decide
But only if the ‘free’ market chooses me, otherwise, it’s wrong and everything should be changed!
Let the
freecaptured market decide.
“No, not like that!”
free market is when I get money
I want to hug and kiss your comment.
And this, Tim, is why I spend most of my money at Steam.
This may shock you, but proudly parading that you want to fuck over consumers at every opportunity is not good incentive.
Also Sweeney “why do people like Steam more than the Epic store?”
Truely a mystery. It’s one of lifes great unknowns…
The more I read about Epic Games and their CEO Tim Sweeney, the more I dislike the company and the guy.
They give you lot of reasons to. For me it was a personal thing when I really started to hate Epic Games. 2019 Epic purchased the studio of Rocket League, when the game was in a hype phase and I played and enjoyed it very much on my Linux system. Shortly after they removed the Linux support for the game and then they also removed it from Steam as well. Due to an update of the game it was no longer viable to support it on Linux they said.
This really really bugged me on a personal level. Today I think the game is playable on Linux, I don’t know exactly. But it requires Epic Games Launcher and probably account on them. To me the game is dead. And Epic killed it (for me).
Yes! This is exactly why I too hate epic. They could throw a free game at me, I’d still buy it on steam. I have no intention of going where I’m not wanted.
And I was just getting good at rocket league
I’d still buy it on steam
You and a fair few others, it would seem.
No I don’t go out and buy it out of spite. I have no problem buying it later on sale if I wanna, else whatever.
I still only play it through steam?
Sweeney doesn’t like games, he’s just into programming and game engines. That might help the disconnect between him and gamers.
The best thing about Tim Sweeney is that he consistently has the most wrong take on any issue. He’s like the Lou Gehrig of being an idiot.
I have yet to read a headline where is not being dull doorknob licker
right but look on the bright side, at least we have a useful idiot against google. speaking of that, did any good come out of that?
Super strong “If I told you who I really was you’d never have slept with me!” energy.
It’s called consent. If people wouldn’t want to engage with the content unless they were misled in some way then that amounts to manipulation and a violation of trust. Looks like Epic Games just told the whole world that they would lie to their customers if they felt like the truth would give them too much choice.
Fuck ‘em.
Tim Sweeney with a garbage take, seems like a normal day.
Interesting that he frames LLMs as both a tool that he needs to use to compete, whilst also framing their use as a scarlet letter that will tank sales if he uses them.
I wonder why the man who makes money off engine royalties might have a problem with something that can dramatically affect sales after stuffing that engine with the crap people hate.
Indie games like Stardew Valley and Undertale don’t need generative AI, skill issue much?
What next, it’s “irresponsible” to mention the system requirements because people won’t buy games that are too advanced for their device, which is depriving devs of sales?
Maybe being anti-consumer isn’t the best strategy to bring those “consumer” things to your marketplace, Tim.
Stardew Valley and Undertale
Games developed before generative AI was widely available and usable for software development.
TBF I believe indie games will benefit the most from generative AI. Letting a model have to worry about quaternions definitely makes things easier.
TBF I believe indie games will benefit the most from generative AI.
This is the one point where my opinions on GenAI split:
On one hand, art assets can be a lot of effort and time to create manually, which may hamstring games with interesting concepts and mechanics whose devs don’t have the skills or time to wrap them into suitable aesthetics. Voice acting is also a difficult point that can fill a world with life (like background chatter in villages), but isn’t always trivial for smaller teams or solo developers, particularly if they aren’t good at voice acting themselves and don’t have the money to pay someone up-front.
For those reasons, I think using GenAI to handle creative aspects is understandable if the devs themselves can’t shoulder that burden.
On the other hand, I feel like there should be better solutions. This reasoning to justify GenAI might be leveraged to justify not hiring artists or VAs. Sure makes your studio look smaller, and also leaves a larger margin of profit. Who’s gonna be able to tell whether you even looked for people to help you instead of just taking the shortcut?
I assume it comes down to economic and competitive pressures too. I’m sure there are plenty of artists or VAs that would lend their time and craft to an interesting game for the promise of a cut once the game releases, if they didn’t have to worry about paying bills right now instead of an uncertain future income.
I find myself returning to the topic of Universal Basic Income, or at least shorter working times for equal income: Imagine how much art people could create if they had the leisure to, instead of maximising profits for some money addicts’ “number go up” fix.

Bitch-boy CEO whining about rival company that epitomizes everything he doesn’t have at every chance he gets, very typical behaviour just carry on
What kind of looney tunes universe does this motherfucker think he lives in
The one with Trump as president
I’m making a game and I just ai for parts of the code and and for assets currently. I make it because I’m 43 and been programming my entire life and yet never took the time to make a game.
If I ever were to release it on any store, I’d replace the assets with human made and declare that I’ve had LLM assistance in coding, no matter if there’s a role about it or not.
Basically I know it’s important to some people and I don’t want them to accidentally spend money on something they hate. It would be like sneaking meat into a vegetarian dish.














